INTRODUCTION

In our last report, we covered the first half of 2026 and saw a rare picture for a 12-year-old game: revenue growing month over month despite falling downloads. July is the first month we can compare directly to June rather than to a half-year trend - and the result flips that pattern almost exactly.

JULY 2026: KEY NUMBERS

The game's total revenue across both platforms for July came in at $1,200,000, with 110,000 total downloads across iOS and Android.

Compared to June 2026 ($1.3M revenue, 80K downloads):

• Revenue dropped by $100,000 (−7.7%)
• Downloads grew by 30,000 (+37.5%)

The picture is the exact opposite of what we saw in June: back then, revenue climbed while downloads fell. Now downloads have jumped sharply while revenue has slipped a little. That's a classic sign of a larger wave of new, not-yet-paying players entering the game - the open question is whether they convert into paying users in the months ahead.

PLATFORM BREAKDOWN

Markets stayed the same for the month, but the balance between platforms shifted slightly toward Android - mainly driven by downloads.

iOS generated $800,000 - 66.7% of total July revenue. Yet iOS accounted for only 40,000 of the 110,000 total downloads, or 36.4%. Top countries on iOS: China, United States, France.

Android brought in $400,000 - 33.3% of revenue, but 70,000 downloads - 63.6% of the total. Top countries on Android: United States, Turkey, Russia.

Notably, Android's revenue stayed exactly flat compared to June ($400,000 both months), while its downloads jumped from 50,000 to 70,000. That means the entire monthly revenue decline came from iOS, where revenue fell from $900,000 to $800,000 - despite downloads there also rising, from 30,000 to 40,000.

The takeaway is the same as last month: Android brings the audience, iOS brings the money. Even after this dip in absolute terms, iOS still generates roughly twice the revenue on half the downloads - the platform gap in Boom Beach remains firmly in place, even if its scale narrowed slightly in July.

PLAYER AUDIENCE: GOOGLE PLAY VS APP STORE

Data from the start of the month (as of July 2, 2026) shows just how differently sized the two platforms remain in terms of active player base.

Google Play:

• Current Players: 310.0K - 760.0K
• Daily Active Users: 1.5M - 2.5M
• Monthly Active Users: 9.0M - 15.0M
• Downloads: 100,000,000+

App Store:

• Current Players: 53.4K - 124.7K
• Daily Active Users: 641.3K - 1.0M
• Monthly Active Users: 2.5M - 4.3M
• Downloads: 35.6M+

The scale difference speaks for itself: the Android version has three times as many downloads, and its active audience runs 3-4x higher than iOS across almost every metric. But this is the same split we highlighted in the half-year report: a larger, less-monetized audience on Android versus a smaller, higher-spending one on the App Store.

ACTIVE PLAYER TREND: JULY PULLS BACK

A more cautionary signal comes from the 12-month trend - August 2025 through July 2026 - based on Google Play data.

Over this period, the estimated active player count moved in waves rather than a straight line: a peak in August 2025 (around 8.7M), a drop toward September-October (roughly 6.7-6.8M), a rebound heading into November (around 8.1M), another slide to a winter low in February 2026 (about 6M), then a recovery into April (around 8.4M) - most likely tied to a major update or event.

July marked the next pullback. By the end of the month, the estimated active player count stood at 6.6M, down 690K from June, or −9.5% for the month. That's noticeably below the April peak and pulls the metric back close to the winter lows seen earlier in the year.

It's worth not conflating this metric with revenue: despite the nearly 10% drop in Google Play's estimated active audience, Android's revenue for July didn't move by a single dollar. That reinforces the conclusion from our last report - the paying core of the audience stays resilient even as overall activity fluctuates.

MARKETS: NO CHANGE

The game's geography held steady in July. The United States remains Boom Beach's home market and leads on both platforms. China keeps its second-place spot on iOS, while Turkey and Russia continue to appear in Android's top markets - despite the official suspension of service for Russian players dating back to March 2022.

Stable markets are what you'd expect in a month without major updates - without new content, sharp shifts in geography tend not to happen.

WHAT DOES ALL THIS MEAN?

Pulling everything together, July 2026 reads as a month of mild cooling after June's peak - with an interesting twist.

Revenue fell 7.7% (to $1.2M), while downloads jumped sharply - up 37.5% to 110,000. Almost all of that new-player influx landed on Android, whose revenue didn't budge at all. iOS, by contrast, was the driver of the revenue decline, even though it too gained downloads. On top of that, there was a nearly 10% drop in Google Play's estimated active audience for the month, per an independent tracker. At first glance that seems to contradict the download growth, but the contradiction is likely superficial: activeplayer-style MAU estimates tend to lag and smooth out sharp monthly swings, so the effect of July's new arrivals may not be fully reflected there yet.

In the H2 2026 forecast from our previous report, the expected monthly revenue range was $1.1M - $1.3M. July ($1.2M) stays inside that corridor, though closer to its midpoint than to the upper bound that June occupied. For now, that fits the base-case scenario - steady, non-growing monetization alongside a fluctuating influx of new players.

CONCLUSION

Boom Beach had a rare combination in July: a notable influx of new players paired with a modest revenue dip. Android stayed the "safe harbor" - flat on revenue but now also growing on installs - while iOS had a more mixed month, with more downloads but less revenue. The next report will show whether July's new-player influx converts into paying users, or whether it turns out to be a one-off spike.